blurb writing 1:1

Last December, I had a Blurb Writing 1:1 session with Bradley Charbonneau. One of his books, Every Single Day, sold well already, but he couldn’t help but wonder whether it could do even better.

As it turns out, it could. Looking at the numbers, Bradley was able to see a real uptick since he replaced his old blurb with the one we came up with together.

Admittedly, he started playing around with pricing soon after that, which makes it hard to truly estimate how much better the book has been selling just because of our revision. Generally, though, he did sell far more copies since we last talked about his blurb, and the fact remains that it’s not just the blurb that sells. It’s the whole package, which includes a great cover and blurb and a price that matches the type of book it is.

Getting these three aligned properly is what will improve your book sales.

So, let’s have a look at Bradley’s original blurb to see how we arrived at the blurb that he has on Amazon today.Read More →